Local SEO has become a huge sub category of SEO over all. Every day Google places more and more weight toward localized results. This means that they are basically always looking for local results before global based results! Local first, then country, then global. Even Moz, the primary resource for "all things SEO" now dedicates a huge section of their website to local SEO
The fact that Google continues to push in this direction opens up all possibilities for local bushiness. Local ranking combined with a good Google + business page and strong local citations can mean a 70% increase of your online business!
Don't ignore your local rankings because Google is not.